Terms and Conditions
What TheJay does, what it costs, who your music belongs to, and what happens when something goes wrong.
The Dutch text is the binding version. This translation is here so it can be read; where the two differ, the Dutch text prevails.
TheJay is a product on Starting Up. Your account, identity and brand live there, and the Starting Up terms apply to you as well. This page covers what TheJay itself does. Where the two conflict, these prevail as far as TheJay is concerned.
1. Who the other party is
- Provider
- —
- Trading as
- TheJay
- Legal form
- —
- Chamber of Commerce (KvK)
- —
- VAT number
- —
- Address
- —
- —
2. What TheJay is today
TheJay is two products that meet at one edge.
- For an artist — your music, releases, demos, promotion, network and bookings in one place. All of it works if you are the only person using it.
- For a booking agency — your roster, the artists who apply to you, your bookings and offers, the links your promoters use, and what each booking earned.
Where an agency represents an artist who also uses TheJay, the two work on the same booking rather than on two copies of it. The artist decides what the agency may reach, permission by permission, and can end it at any time. Some things are never reachable by any permission at all: an artist's demos, unreleased tracks, outreach, content plan, captions, social accounts and contacts.
What does not exist yet, and what you should not count on. There is no product for labels and no product for venues, and there is no marketplace where any of these parties find each other — an agency does not discover artists here, and an artist does not discover agencies here. A promoter needs no account and is sent a link. The page you came from says the same, and it is repeated here because an expectation the terms do not contradict becomes a claim later. You are buying what exists today.
3. What it costs
Most of TheJay is free, permanently. Your artist profile, press kit and public booking page; your smart links; your whole catalogue; your bookings, calendar, contracts and the links you send promoters; working with an agency; receiving demos; your contacts and messages; planning your content. None of that is a trial and none of it stops when you stop paying.
Pro costs €15 per brand per month, or €150 per brand per year, excluding VAT. It adds automatic publishing to your social accounts, a larger outbound allowance, more storage, and room for five people in the workspace instead of two. The brand is the unit: if you run two artist names separately, that is two brands.
An agency pays no subscription. Instead TheJay charges a percentage of a booking that is confirmed in TheJay, agreed with you in writing before it applies, with a minimum and a maximum per booking. The percentage that applies to a booking is fixed when that booking is confirmed and a later change to your agreement does not reach it. A booking that is cancelled or lost is not charged.
Your first brand in your Starting Up account is free. You pay for TheJay per brand you use it for. The current price, and the VAT that applies to you, are shown in your account before you confirm. The pricing page carries the full list.
AI-written text draws on the prepaid AI credit in your Starting Up account and is charged per request. When the credit runs out, the AI feature refuses and everything else carries on. So you cannot be surprised by a bill afterwards.
4. Payment and cancellation
Payment for Pro runs through Mollie, monthly in advance, until you cancel. You can cancel at any time, with no notice period and no penalty; your paid period runs out and does not renew.
Agency booking fees are not charged in advance. They are gathered per month into a statement of the bookings that were confirmed in that month, and the amount billed is fixed on the statement when it is issued — a booking edited afterwards produces a correction on a later statement rather than a change to one already sent.
After cancellation your data stays as long as your Starting Up account exists, and your public pages keep working — your EPK, your smart links, your demo links and the booking links you have given promoters. A link you left with thirty people does not die because you stopped paying. What stops is what Pro adds: TheJay no longer publishes to your social accounts, and the larger outbound and storage allowances drop back to the free ones.
5. Right of withdrawal for consumers
If you buy as a consumer you have 14 days to withdraw from the contract, without giving a reason. Email — and we refund within 14 days. If you ask us to start straight away, on withdrawal you pay only pro rata for what you used.
6. Your music and your material stay yours
This is a music product, so this section is not boilerplate.
- All rights in your music, masters, artwork, photos and writing remain entirely yours or with whoever already held them. We acquire no ownership, no co-ownership, no share of exploitation, no publishing right and no option on anything.
- You grant us only the limited, revocable right to store, display and transmit your material as far as needed to deliver the service to you — playing a demo on the link you share, showing artwork on your EPK, publishing a post you scheduled. That right ends when you delete the material or cancel your account.
- We do not train AI models on your music, your writing or your network, and we give them to nobody else to do so.
- We do not use your name, music or logo as a reference or in marketing without your separate prior consent.
You do warrant that you hold the rights to what you upload. Do not upload someone else's material without permission; on a well-founded notice from a rights holder we may make material inaccessible, and we will tell you with the reason.
7. Demo links, smart links and your network
A demo link shows you whether someone listened and how far they got. That is a feature measuring another person's behaviour, so two things apply to you:
- Tell the recipient you can see it. One sentence in your message is enough. You are the controller here — see the Data Processing Agreement.
- What you record about people must be defensible. The note fields are free; the law is not.
This does not apply to smart links: those count visits and clicks without a cookie, without an IP address, and without recognising anyone.
8. Publishing to social platforms
Where you can connect an account, TheJay posts on your instruction. In doing so:
- that platform's own terms also apply, and they are not ours;
- a post can be refused by the platform, for reasons we neither see nor can remedy;
- a connection can stop working because the platform changes something or you revoke access. That is not a failure on our side.
Publishing is switched off today. No key is configured in production, so you cannot currently connect a social account and TheJay posts nothing for you. Planning and writing do work. So do not buy TheJay because it publishes — buy it for what it does today.
9. Files and limits
Uploads are currently kept in the database, with a limit of 12 MB per file. That is enough for artwork, an MP3 and short video, and too little for a WAV master. If we raise it, that is an improvement and not a change to these terms.
We may set reasonable limits on storage and use. If you hit one, email us — we would rather solve it than throttle you.
10. Availability
There is no SLA and no guaranteed availability. This is young software from a small team. Maintenance, outages and bugs happen. Do not plan a release moment that depends on TheJay running without a fallback.
If a feature you depend on disappears, we say so at least 30 days in advance.
11. What you may not do
- upload material you do not hold the rights to;
- use the service for spam or unsolicited bulk messaging;
- record data about people for which you have no legal basis;
- circumvent security or overload the service;
- resell access or offer TheJay as your own service.
On a serious or repeated breach we may suspend access. We will say so with the reason, and beforehand where possible.
12. Liability
For consumers, statutory rules apply; nothing here limits your statutory rights. Further:
- Our liability is limited to what you paid in the twelve months before the event, with a minimum of €250.
- That limit does not apply in cases of intent or deliberate recklessness on our part, for death or personal injury, or where the law forbids a limitation.
- We are not liable for missed opportunities — a booking that fell through, a demo that went unheard, a post that did not go out — to the extent the law permits.
- We are not liable for what a connected platform does or fails to do.
Backups. Our backups exist to recover from a failure on our side, not to retrieve your deleted file. Keep your masters somewhere else as well. You should be doing that anyway, and here it is not optional advice.
13. Changes to these terms
We email substantive changes at least 30 days in advance. If you disagree, you may cancel free of charge before the effective date.
14. Complaints, governing law and disputes
Email — first; we respond within two business days. This agreement is governed by Dutch law and disputes go to the competent court in the Netherlands. If you are a consumer you keep the right to bring proceedings where you live, and you can use ec.europa.eu/odr.
The Dutch text is binding. This English translation exists for understanding; where they differ, the Dutch prevails.