TheJay
Pricing

Free for everything
that connects people.
Paid when it works for you.

Your profile, your catalogue, your bookings, working with an agency and every demo that arrives are free and stay free — those get better the more people have them. You pay when TheJay starts doing the work instead of you.

Artists
Free
€0
Forever, not a trial
  • Artist profile, press kit and public booking page
  • Every track, release and smart link, with the clicks
  • Bookings, calendar, availability, enquiries from your press kit
  • Work with an agency — permissions, messaging, the lot
  • Receive as many demos as arrive
  • Contacts and the Communication Hub
  • Plan content and write every caption
  • 1 brand · 2 people · 10 GB · 50 outbound a month
Start free
Artists
Pro
€15 / month
€150 a year · per brand

Everything in Free, and:

  • TheJay posts for you — Instagram, TikTok, YouTube, Facebook, LinkedIn
  • 1,000 outbound demo and promo recipients a month
  • 25 GB of stored media
  • Five people in the workspace, instead of two
Start free, upgrade later
Booking agencies
Agency
€0 + a share
Of confirmed bookings, agreed with you
  • No subscription, at any size
  • Unlimited roster, bookings and people
  • The rate is agreed per agency, in writing, before it applies — there is no standard number to click through
  • Only on confirmed bookings. Cancelled ones cost nothing
  • Invoiced monthly, after the shows have happened
  • Publishing included for every brand you operate
Get in touch

All prices exclude VAT. A plan is per brand — a second alias is a second calendar, a second audience and a second set of connections. Your first brand is free on every account.

Why agencies pay no subscription

Asking an agency for €150 a month before they know whether this works is asking them to take the risk we should be taking.

So we do not. Start with the whole product, the whole roster and everybody in the office, and pay a share of the bookings that actually happen. A quiet quarter costs almost nothing. A busy one costs more, and by then it has paid for itself several times over. We would rather be paid when you are.

What creates the fee, exactly. A booking becomes chargeable when you mark it confirmed, at the rate agreed on that day — changing the rate later never touches a booking already confirmed. Cancel it and the fee goes with it. The artist never pays it and never sees it, because it is not a commission on their fee — it is what the software costs to run. And the rate is yours, not ours. What it is, what it is a percentage of, whether there is a floor — all of it is written into an agreement with your name on it before a single booking is charged. An agency taking a large share of a small fee and one taking a small share of a very large one are not the same business, and one published number would be wrong for both.

Everything, side by side

 FreeProAgency
Your public face
Artist profile, press kit, EPKYesYesYes
Public booking page and requestsYesYesYes
Smart release links and their clicksUnlimitedUnlimitedUnlimited
Public agency page and applicationsYes
Music
Tracks, releases, artwork, store scanUnlimitedUnlimitedUnlimited
Release plan and campaign timelineYesYesYes
Private demo links, with play trackingUnlimitedUnlimitedUnlimited
Bookings and working together
Your bookings, calendar and availabilityUnlimitedUnlimitedUnlimited
Booking portal links for promoters, when an agency books youUnlimitedUnlimitedUnlimited
Offers, contracts and acceptance recordsYesYesYes
Agency representation and permissionsYesYesYes
Messaging your agency or your artistsUnlimitedUnlimitedUnlimited
Roster, margins and income roll-upUnlimited
Contacts and mail
Contacts, interactions, network rolesUnlimitedUnlimitedUnlimited
Communication Hub on your own mailboxYesYesYes
Notifications, booking links, weekly digestNever countedNever countedNever counted
Demos
Demo inbox — listen, sort, answerUnlimitedUnlimitedUnlimited
Public submission pageYesYesYes
Outbound demo and promo recipients50 / month1,000 / month1,000 / month
Campaign tracking, bounces, follow-upsYesYesYes
Content and social
Content plan, board and calendarUnlimitedUnlimitedUnlimited
A caption written for every channelYesYesYes
Connect Instagram, TikTok, YouTube, Facebook, LinkedIn5 accounts5 per brand
TheJay posts at the scheduled time— you post it yourselfYesYes
People, brands and space
People in the workspace25Unlimited
Roles and permissionsYesYesYes
Brands / aliases11 per subscription1 per subscription
Stored media10 GB25 GB25 GB
Largest single file500 MB500 MB500 MB
What it costs
Per month€0€15 per brand€0
Per year€0€150 per brand€0
Per confirmed bookingAgreed per agency

Straight answers

Is the free plan a trial?

No. There is no clock on it and there never will be. A DJ who runs their whole career on the free plan and never pays us anything is a DJ we are glad to have — an agency can find them, a label can hear them, and the network is worth more with them in it.

What happens if I stop paying?

You go back to Free. Every track, booking, contact, demo and post stays exactly where it is, and your connected accounts are not disconnected. What stops is TheJay pressing publish for you. Nobody is ever locked out of their own work here.

Does my agency have to pay for me?

No, and you do not have to pay for them. Representation, permissions and messaging between an artist and an agency are free on both sides, permanently. Charging for the connection between two people is the one thing this pricing will not do.

Do I pay the agency's booking fee?

Never. It is not taken out of your fee, it is not shown to the venue, and it does not appear anywhere you can see. It is what the agency pays for the software that runs their office.

Why per brand and not per person?

Because a second alias is genuinely a second product — two calendars, two audiences, two sets of connections. A duo working under one name is one brand and two people, and that is free.

What counts against the outbound allowance?

Only promotional email — demo submissions, release promotion, follow-ups. Booking links, invitations, notifications and anything delivered to somebody else inside TheJay are never counted, however many there are.

Start with the free plan. No card, no trial clock, nothing to cancel. Upgrade the month TheJay starts saving you an afternoon. Start as an artist